Social media training has its good, back and ugly phases, let’s explore how each one can be tackled, while you are creating your social learning community.
All the tools, under each category can be used as a tool for creating a community of learners. It is the most important aspect. This implies that the organizational culture becomes the learning culture and thereby, ensures that employees are in tune with the company’s expectations and are delivering results. If you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. Just as in a classroom setting you use methodologies to bring the class together, engage with the participants through activities, similarly the world of social media allows for the same.
You’ll learn to leverage each medium’s unique features and applications to deliver training, facilitate discussions, and extend learning beyond the confines of a training event. While one knows that #IHateTraining trends on twitter and while “reputation” of organizations are so important to them that often companies are reluctant to adopt social media (especially mainstream) into their training strategies. However, just with the fear of using social media may not solve the problem. Thereby, there need to be set rules of social media use in and outside of the work environment.
The following rules apply for training through social media, just like any other platform:
- No use of explicit content or visual materials, if anything is shared HR will take action against the person concerned.
- Use formal as well as informal language but avoid mocking at anyone, or passing any rude comments etc as it reflects badly on the organization and the employee.
- Have an accountability partner ready for the employees, such that they take the training seriously and not consider it as a fly by social event.
- Constantly monitor the social media platforms for any update, requirement and developments. It helps keep a tab on someone who might need help.
- Always encourage users to use their professional names and to stick to their names, to maintain authenticity.
- Reward and encourage creativity which leads to social learning and snowballs into ideas for work.
- Develop platforms where employees can not only interact, network and learn but also find coaches for better work performance.
- Encourage social sharing of knowledge to create a holistic learning environment.
- Listen and read more and talk less applies more in social media, letting the learners speak and interact is utmost crucial than providing lectures.
It is important to create a learning community out of two or more social media platforms, to create a nexus of social sharing, social learning and brainstorming. It is integral to let learners feel and be a part of the community where they can communicate, discuss, learn, share, find educational resources, demonstrate knowledge and be a part of the company’s learning culture.